Real-world situations, events, and challenges fuel the instructive insights in this relatable guide to networking. The book helps readers meet and prepare for reality by presenting scenarios through the perspective of character Gnik Rowten—“networking” spelled backward—who has made a fresh start in a new city where he has few, if any, friends, prospects, or business contacts. Lessons emerge by following Gnik’s life over a three-week period as he discovers and learns tools, techniques, and strategies for effective business networking. Through Gnik’s adventures and sharing his “aha!” moments, readers learn to extend, deepen, and effectively utilize their own personal and business networks.
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